Governments across nearly every continent issued stay-at-home orders, which apparently slowed the spread of COVID-19. However, while these drastic measures have saved and continue to save countless lives, the negative repercussions to economies, societies, and [...]
Twitter is one of the most popular social media platforms for businesses because it enables them to focus on public conversation and exposure. Businesses use Twitter to engage their customers and update them on various [...]
Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results [...]
Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social [...]
Social media has proven to be a powerful promotional tool in its most basic form — and even more so if deployed strategically and with enhancement tools. Read on to learn more about apps and [...]
Instagram has gone from an app that shares puppy photos with vintage-themed filters, to a marketing tool that savvy businesses are taking advantage of. The photo-sharing giant has a billion monthly active users, making it [...]
Whether your business is hit with a brief power outage or by a natural disaster, any kind of interruption to your organization’s productivity cuts into your profits. A business continuity plan (BCP) is critical to [...]
Is your small- or medium-sized business (SMB) using social media and content marketing strategies to boost profitability? If not, it’s about time you do. Your competitors are already doing the same, so you have to [...]
Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad [...]
More consumers are now turning to online reviews to help in their buying decision process. With Google reviews, you can enhance your online presence by making sure your business ranks well in search engine results [...]